About Us
History
The idea for a marketing collective of Westminster venues working together for one common aim was first mooted in 1995 and started in 2003.
Since then, The Westminster Collection has grown into a powerful and representative group of venue and event facilities located solely within the Borough of Westminster.
It now operates formally as a not for profit company limited by guarantee as TWC (WESTMINSTER) LTD. but trading as The Westminster Collection.
Objectives
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The objectives of TWC have always been driven by the view that Westminster is an important location for people to do business in and, an iconic brand to boot.
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TWC aims to capitalise on that premise and provide the buyer a “one-stop-shop” of venues, accommodation, attractions and related services within it.
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By forming a marketing collective that pro-actively promotes its members and services, the overall brand of Westminster and each one of our members within it becomes stronger.
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TWC members refer business to each other rather than letting it go to other venues outside of the Westminster precinct.
Membership
TWC has two categories of members, Full Members and Associates. Full Members are those that relate to venues, hotels and attractions. Associates are supplier companies and organisations. This helps to provides an internal structure where B2B can take place amongst members as well as with external buyers.
Future
It is envisaged that both categories of membership will grow substantially in the next 3 years and that the business community in Westminster and overseas will 'recognise TWC as the leading business tourism marketing collective for venues and events in Westminster'.
Links
For further related business links with Westminster please visit:
International Special Events Society
Association of Event Venues (AEV)
